I was commissioned to create a series of 3D visuals for Tapeeze, a smart NFC card that connects users to a dedicated mobile app with a simple tap.

My work focused on showcasing the product through clean, minimalistic renders, emphasizing the ease of use and the physical-to-digital gesture.
The final visuals were used to support the launch campaign and illustrate the user journey across print and digital platforms.

A key aspect of this project was to explore animation techniques to enhance Tapeeze’s brand storytelling. The challenge lay in finding the right balance between dynamic motion and clarity to create engaging animations that resonate with the audience.

Through experimentation with timing, transitions, and visual effects, the goal was to convey Tapeeze’s innovative essence while maintaining a cohesive and polished aesthetic that complements its visual identity.