We were commissioned to design a comprehensive website and develop a cohesive brand identity for Spectral, a graphic design agency renowned for its creative and innovative approach to visual communication.

The website needed to reflect Spectral’s artistic flair and design expertise, featuring an immersive user experience that showcases their portfolio, highlights their design process, and captures the essence of their brand. The branding elements, including a striking logo and unified visual style, were crafted to position Spectral as a leader in the graphic design industry.

A key aspect of this project was to explore animation techniques to enhance Tapeeze’s brand storytelling. The challenge lay in finding the right balance between dynamic motion and clarity to create engaging animations that resonate with the audience.

Through experimentation with timing, transitions, and visual effects, the goal was to convey Tapeeze’s innovative essence while maintaining a cohesive and polished aesthetic that complements its visual identity.